Jamaica Project explores the way in which modern Jamaica expresses itself through its dancehall and party culture. The result is a combination of purely text-based work alongside sexually suggestive graphics inspired by imagery that surrounds the scene. The work shows a culture where women are highly sexualised within a very male dominated dancehall and party scene. An interesting commentary on the dichotomy of Jamaican women's place within a society which often expects women to maintain roles as both breadwinner and sex object.

My chosen method to base my painting style on is directly inspired by traditional Jamaican artisan skills. Specifically focusing on hand painted signage used in advertising.  As you travel around the island you can see hand painted signage on walls, bus shelters and entire sides of buildings with a variety of messages ranging from selected goods you can buy at local supermarkets and hardware stores to advertising for local law firms and go-go clubs. Yet with cheap costs of production modern digitally produced advertisements are fast becoming a dominant form of written and visual communication in Jamaica, enabling a transformation in the way the culture is shaping its messages and portraying itself to the world. With this homage to sign painting which may one day become a thing of the past, I can recognising the endeavour and skill that went into this past production and that which goes into the present.

Combining my technique with messages surrounding Jamaica’s party scene continues the dialogue between the fast paced world of the new and the often rose tinted version of the old. Jamaica’s dancehall scene which has come under fire in recent years for it’s inflammatory lyrics is an integral and often controversial part of Jamaican culture offering escapism and entertainment to a population who experiences hardship on a daily basis.

Having grown up in Jamaica and lived abroad for many years I have an outsider’s perspective of the current culture allowing me the vantage point to reflect on how new more modern forms of media are enabling a thriving party scene to express and advertise itself in ever more creative ways to an ever expanding audience and shaping Jamaica's global brand.  

The party scene in Jamaica reflects a culture that recognises that humour is necessary to get through life. Of key importance are the often-outrageous names and tag lines that are used to draw an audience. Jamaican party names are in your face and chauvinistic with titles like ‘Cleavage Refill’ and ‘Wet Dreams’ infused with tongue and cheek phrases and schoolboy double entendre. They are accompanied by images of scantly clad women in various alluring poses, reminiscent of 70’s American porn. These party advertisements are a common sight around town with taxi drivers displaying text only versions in tinted back windows, whilst blaring the latest dancehall tunes. While image heavy posters and flyers float around town.